Performance is easy to applaud and hard to sustain. Whether on a cricket field or inside a solar manufacturing line, consistency is what separates promise from leadership. GREW Solar’s partnership with the Royal Challengers Bengaluru Women reflects this shared understanding of what it takes to perform on the field and beyond.
For GREW Solar, this partnership also marks an important moment in the brand’s journey. It comes alongside the company’s first national television commercial and signals a new phase of engagement with a wider audience. Two Forces. One Mindset.
What This Partnership Means for GREW Solar
India’s clean energy sector is growing fast, and that has changed how solar panel manufacturers are evaluated. Capacity and delivery continue to matter, but they don’t carry the same weight on their own. Factors like consistency, reliability, and how a company thinks about the long term are now just as important.
For GREW Solar, the lead arm partnership with the Royal Challengers Bengaluru Women represents a shift in how the brand engages beyond the industry. It reflects a stage where manufacturing capability is supported by a clearer, more visible brand presence, one that communicates performance and intent to a wider audience.
As one of India’s growing solar module manufacturers, GREW Solar operates in an environment where performance must be repeatable and measurable. Manufacturing excellence is built into the design, production, and testing of solar PV modules, where systems are expected to deliver consistently over time.
The RCB Women players featured in the GREW Solar film bring these ideas to life. Their preparation, resilience, and discipline reflect the same principles that guide how GREW Solar scales responsibly, delivers reliably, and builds systems designed for the long term. The first TVC and the partnership together reflect a shared approach to performance and growth.
Why Cricket Was the Right Platform
Cricket is an easy way to explain performance, especially at the professional level where success depends on preparation, teamwork, and showing up consistently rather than occasional good days. These realities closely mirror what it takes to operate a manufacturing organisation at scale.
Discipline and consistency are essential in solar PV module production, where manufacturing systems are expected to deliver consistent quality day after day. Cricket, in this sense, became a natural platform to reflect values that already exist within the organisation.
The RCB Women’s Team T20 Partnership
The RCB Women’s Team represents modern, performance-led leadership in a competitive environment. Women’s professional T20 cricket today highlights preparation built through effort, resilience developed through experience, and leadership demonstrated through results.
Speaking about the partnership, Vinay Thadani, Director and CEO of GREW Solar, has pointed to the rapid rise of women’s cricket and the RCB Women’s Team’s focus on performance, consistency, and ambition, noting that the lead arm partnership supports deeper engagement with fans while reflecting the same emphasis on preparation and performance under pressure that guides GREW Solar’s manufacturing approach.
The evening was a meaningful exchange between elite athletes and GREW Solar, a manufacturing organisation grounded in performance, consistency, and long-term thinking. This mindset is reflected in its approach to process control, quality validation, and long-term reliability in solar PV module production. These shared principles connect high-performance sport with manufacturing excellence and sustainable scale, supporting India’s broader net-zero ambitions.
GREW Solar’s Role in India’s Net Zero Journey
India’s progress toward Net Zero requires steady effort from every industry, especially solar manufacturing. Manufacturers like GREW Solar have an important role here, they need to build capacity and make sure the systems and products are built to last.
GREW Solar is working to make clean energy more visible, trusted, and understood. As one of India’s top solar companies, it is building energy infrastructure and raising public awareness, supporting India’s ongoing efforts to reach net zero goals.
Powering the Next Generation of Sport; Sustainably
Sustainability becomes more meaningful when performance drives measurable impact. In the ongoing WPL season, RCB’s disciplined bowling spells have resulted in 74 dot balls, translating into 3,700 trees planted through the tournament’s green initiative. This directly strengthens GREW Solar’s Pledge-A-Tree campaign, where on-field excellence fuels real environmental action. The campaign is built on a simple but powerful idea: every moment of sporting precision can contribute to restoring ecological balance. By linking cricketing performance with reforestation, GREW Solar reinforces its commitment to clean energy, climate responsibility, and creating long-term value beyond the boundary ropes.
Powering Performance with Purpose
While the partnership highlights leadership in sport, it’s relevant in solar manufacturing where environments are defined by adaptability, accountability, and the ability to build systems that endure. These shared characteristics are important for managing complex operations, technologies, and rising performance expectations.
The partnership between GREW Solar and the RCB Women’s Team represents more than a branding initiative. It recognises leadership in diverse forms and how performance is the result of preparation, collaboration, and long-term commitment.
For GREW Solar, this moment reflects an intent to engage more openly with the public while remaining anchored in manufacturing excellence. Whether in sport or solar manufacturing, performance only matters when it is built to last.
